Here is a render of the Sony Playstation semi-trailer. I had the good fortune to see it one summer at my local fair. The interior of the trailer was lined up with Playstations and plasma TVs, with all of the latest games, playable for free. Needles to say, it was a two hours well spent.
The modeling was done in 3D Studio Max, the texturing was done in Adobe Photoshop and the lighting was done in VRay.